Binbit provides services where the end user is able to enjoy a wide portfolio of mobile content.

This service meets the quality standards of the Mobile Entertainment Forum.

Competitive Advantages:

i. Content

Binbit has a wide catalogue of content achieved through strategic partnerships with the world’s leading providers in the mobile entertainment industry.

The portfolio is updated on a continuous basis to include the latest trends in the market.

Furthermore, Binbit will continue to expand its content through new license agreements, reinforcing its commitment to consumer satisfaction.

Music
Binbit has a catalogue of over 60,000 ring tones and real tones. The catalogue is continuously updated to include the latest hits from the top local music charts as well as international hits.

Furthermore, Binbit has a wide variety of ringback tones (RBT) that continue to grow in popularity, providing the user with the opportunity to customize what callers hear until the phone is answered.

The end user can download content from the four major record labels worldwide – Sony, Warner, EMI and Universal – as well as music from the most successful local record companies.

The wide variety of content includes diverse music genres including pop, rock, electronic, classical, R&B, reggaeton, new age, and others, from the most popular national and international artists.

Real Sounds
Aware of the popularity and high demand of real sounds in mobile content, Binbit has established agreements with creative and talented professionals in the entertainment industry that develop the best real sounds adapted to the idiosyncrasy, humor and cultural characteristics of each market.

Real sounds portfolio includes funny sounds, animal sounds, special effects, musical instruments, and many more.

Videoclips
As part of the variety of mobile content, videoclips are offered in three major categories:

Music videoclips

Funny videoclips: A large catalogue of funny videos, bloopers, among others, is offered to the end user.

Adult videoclips: Exclusive content from premium adult brands is also part of Binbit’s catalogue.

To guarantee the best user experience, videoclips are especially adapted for mobile devices providing the highest quality in sound and image.

Games and JAVA Applications
Binbit has a large catalogue that includes about 3,000 games categorized in action, classics, race, casino, adventure, quiz, sports and arcade, and others. This catalogue is regularly updated.

Through license agreements with the leading providers in the market, Binbit offers the most popular and successful games from the international charts like WWE Smackdown VS Raw, ProEvolution Soccer, Texas Hold’em, Mobile Brain Trainer, The Academy of Mafia, Assault Team 3D as well as the best content from famous characters: Tomb Raider, Popeye, Garfield, Teenage Mutant Ninja Turtles, Sherlock Holmes, Sponge Bob, and others.

The latest JAVA apps in the market are also part of Binbit’s mobile content: X-Ray Scanner, Lie Detector, Sound FX, Night Vision, Anti-mosquito, Voice Analyzer, Ghost Sensor and many more.

Wallpapers and Screensavers
Binbit has a catalogue that includes more than 20,000 high-quality images, both static and animated, in different categories: celebrities, movies, cars, sports, models, cartoons, anime, babies, animals, nature, landscapes, zodiac symbols and holidays, and others.

Furthermore, users can customize their mobiles by downloading the screensavers. Also more than 5,000 themes are available.

Text services
Binbit also provides innovative text services sent by SMS on a regular basis. These services are adapted to fit the needs and preferences of each local market.

The user can receive news, jokes, daily horoscopes, health and beauty tips, poems, tips to find work, romantic tips, and others.

ii. Marketing

To reach consumers more efficiently, Binbit has launched advertising campaigns based on the company’s Marketing Intelligence System that provides everyday information about consumer preferences and purchase behavior.

Furthermore, Binbit is constantly aware of national and international trends and market needs to provide value and satisfy consumers.

B2C Services are promoted in more than 80 media worldwide, including the most recognized TV networks (including cable television), magazines, newspapers, and marketing online campaigns.

The company has an in-house expert Design Team that develops high-impact designs fully adapted to satisfy local preferences.

Print
B2C services are promoted in the most recognized magazines and newspapers in the countries in which the company operates.

Marketing on line
Interactive banners are promoting Binbit’s mobile services through global online campaigns in the most visited WEB sites and WAP portals.

TV
Binbit’s Multimedia Design Team has created over 150 TV ads promoting the most successful and innovative mobile products in broadcast and cable TV networks.